One thing I admire is a good jazz guitar playing. Watch Joe Pass (1929 - 1994), performing All the Things You Are. Take this video as a true guitar lesson.
Did you notice the change of groove when he switched from finger style to flat picking (plucking the strings with a guitar pick)? Amazing improvisations! It's also clear the great knowledge of jazz harmony here applied to jazz guitar.
In case you wonder that's a Gibson guitar. More precisely, an Epiphone - a sub-brand of the Gibson guitars.